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Case Study

Concept projects

We won’t invent client results, so we show the whole process instead. Three concept engagements on fictional brands: the audit, the strategy, the flows, and the emails we’d ship.

Case Logo

11%

Email share of revenue today (invented)

30%

Target share, not a result

 Image
Case Logo

11%

Email share of revenue today (invented)

30%

Target share, not a result

 Image
Case Logo

11%

Email share of revenue today (invented)

30%

Target share, not a result

 Image

Concept project: an event-triggered lifecycle rebuild for a fictional AI meeting assistant, reported in activation, trial-to-paid and NRR.

Concept project: an event-triggered lifecycle rebuild for a fictional AI meeting assistant, reported in activation, trial-to-paid and NRR.

Concept project: the white-label partnership mechanics for a fictional performance agency, from NDA to margin math.

Concept project: the white-label partnership mechanics for a fictional performance agency, from NDA to margin math.

Find the revenue hiding in your email.

Get the audit and see what your email is leaving on the table. Written report, yours to keep.

Find the revenue hiding in your email.

Get the audit and see what your email is leaving on the table. Written report, yours to keep.

Find the revenue hiding in your email.

Get the audit and see what your email is leaving on the table. Written report, yours to keep.